The Importance of a Video Presence in Today’s Bands

Sparky Sorenson ~ When I see a band that uploads 2 or 3 videos a day, I scroll right past their link without even giving it any consideration.

When I was younger, and just getting started in god awful garage bands at the young age of 12, my friends and I would sit around and watch MTV for hours. We wanted to see our favorite bands and mimic their sounds, moves and looks. Metallica was a favorite even though they only had one video (One) on at the time. Poison, Motley Crue, Warrant and other great 80’s hair bands influenced my style as a drummer.

Back in those days, you HAD to become a huge famous band and have expensive music videos to be seen by the masses. Technology has come a long way since the early 90’s. Now kids have music videos at their fingertips with smart phones and video platforms such as YouTube. You can sit around and watch all of your favorite bands music videos on demand.

It is a completely different world now. Artists are getting more exposure online and some are even getting record deals from it. Justin Bieber is a perfect example. He was noticed from his YouTube videos and almost overnight he is an international icon in the pop music industry. I use him as an example because he is a household name. Love him or hate him, Justin Bieber has reached the level of fame and success that every musician dreams of.

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