In this day and age of social media, consistently making a good impression has become a must if a business wants to continue to grow. Each and every post makes an impression on its viewers and ultimately impacts their bottom line. The same holds true for musicians. It’s not enough anymore for them to have great talent on stage because most fans these days are using social media to follow them. In order to maintain a positive, reputable image, musicians must remember that what they post on a regular basis can either draw in and keep fans or push them away in the same way a live show experience can. One of the biggest impacts that bands can make online is by using unique quality professional photos when it comes to promotional purposes. Not only do those photos capture and keep fans interested, they relay the message that the band values what the fans think. To achieve this goal, there are several key factors that must be considered in order to get there.
Most of us have seen it. A band creates a Facebook page followed by Twitter and Instagram accounts then due to poor planning, low funds, and lack of knowledge for the crucial social media dos and don’ts, they slap up a profile photo using one that they asked a hammered-drunk friend to snap on their phone at their show the night before. This photo turns out to be so blurry and the stage lighting so terrible that one can barely discern what the hell is even going on in the photo. I’m talking so bad that it looks like a posse of stoned ghosts getting tangled up in Christmas lights.